What it's about:
Extreme weather shocks - storms, wildfires, droughts, freezes - and slower-burning stressors - urban heat, plagues, sea level rise - have entered a time of exponential, progressively worse effects.
Every possible future scenario is now inherently fraught with unsettling uncertainty. Managing that has therefore become an essential skill in government, business and in life.
How should one communicate the escalation of climate impacts?
In the recently published report 'Rising to the Challenge, Together', the emphasis was placed on 27 recommendations centred around the four Ps of resilience communications: Purpose, People, Practice and Pillars.
To accelerate the implementation of these recommendations, I propose the following four mechanisms:
1. Independent Journalism: Educate journalists and the press and pitch stories using such tools as Cision, with the goal of triggering regular coverage in every country.
2. Grassroots Mobilisation: Launch a grassroots mobilization initiative with a combination of social media and local resilience leaders in cities.
3. Movement matrix: Persuade a group of companies across strategic industries to launch resilience movements among their stakeholders and followers.
4. Art and Culture: Coordinate the production of multiple art and culture projects to influence audiences with music, film, writing, painting and other art forms.
Why it's noteworthy:
There is little time left before global temperatures overshoot the 1.5-2 degree Celsius rise and future climate impacts become catastrophic. Widespread adoption of climate change resilience in countries worldwide is moving far too slowly, experts agree.
Effective communication is the best way to accelerate public, corporate and government awareness fast enough to trigger rapid risk resilience implementation in every country and city.
But not all communication methods are up to this task. These four strategies are timely and powerful. If they are launched and managed in an integrated, coordinated way by organisations that understand the escalating nature of climate risks, the message will spread quickly and become central in preserving societies worldwide.
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The Resilience Journal